“Believing in the act of consuming with care”
Darshika Singhal is the founder & creative head who found her passion for creating and experimenting with colors and designs from a young age.
Her aim, as someone with a degree in communications from the State University at Buffalo, New York, is to express her passion of art via distinctive and minimalistic designs that cause least amount harm to the environment as possible.
Darshika ventures into the apparel space with creative ideas, backed up by over a year of rigorous research and sampling with her vision of conserving the environment and contributing to the preservation of the environment by deliberately and consciously crafting the apparel.
Her keen eye for design subtleties and fabrics, along with her artistic skills, reflect what the label has to offer to the world.